> GL BLOG > ECR AWARDS > WINNERS OF GREEN LIVING’S ECR AWARDS ANNOUNCED!
October 27, 2011, 12:44 PM
Winners of Green Living’s ECR Awards Announced!

ECR Logo

 

 

Toronto—October 26, 2011—Twenty winners, three honourable mentions and one Outstanding Achievement Award honouree were announced last night in Toronto at the TIFF Bell Lightbox at Green Living Enterprise’s inaugural Excellence in Corporate Responsibility Awards. Winners ranged from a leader in transforming a Canadian oil company’s approach to corporate social responsibility, a director of business development who initiated an e-boutique providing innovative recycled products, a home building company that is leading the way in the development of laneway homes in Vancouver, a major tour operator that initiated a program to foster sustainable tourism projects and battle child sex tourism, a tireless campaigner and speaker on corporate social responsibility and others.

 

The Excellence in Corporate Responsibility (ECR) Awards program was developed to honour and celebrate corporate Canadians for outstanding work and dedication in creating sustainable and ethical practices within the business framework. Professionals from small, medium and large corporations in a range of industries were eligible to apply.

 

Each category includes the following sub categories: a team of up to eight individuals, a senior corporate individual, and a staff member below VP level. Judging was based on leadership and innovation, performance and results, and process.

The winners of the 2011 ECR Awards are:

1. Large Business: Resources: Oil, Gas, Forestry and Mining

2. Large Business: Resources: Manufacturers

3. Large Business: Financial Services, Insurance and Professional Services

4. Large Business: Retail, Packaged Goods, Consumer Brands

5. Large Business: Information, Communications, Technology

6. Medium Business

7. Small Business

8. Industry Associations, Chambers of Commerce, Boards of Trade

Honourable mentions were awarded to:

1. Large Business: Financial Services, Insurance, Professional Services

2. Medium Business

3. Small Business

 

ECR Outstanding Achievement Award

The Outstanding Achievement Award recognizes the late Ray Anderson, CEO of Interface, Inc., a successful business leader who experienced a mid-career epiphany leading him to dedicate himself to Mission Zero—his company’s promise to eliminate any negative impact it may have on the environment by the year 2020. Ray was a role model, inspiration and mentor to many.

 

View Green Living ECR Awards photo gallery»

 

ECR Award Winners

1. Large Business: Resources: Oil, Gas, Forestry and Mining

Staff: Craig Stenhouse, Group Lead, Corporate Responsibility, Cenovus Energy Inc.

The company: Cenovus Energy is a Canadian oil company with operations that include oil sands projects in northern Alberta as well as natural gas and oil production across Alberta and southern Saskatchewan and 50% ownership in two US refineries. Cenovus began independent operations on December 1, 2009 when EnCana split into two distinct companies, oil company Cenovus and natural gas company EnCana.

The achievement: Craig’s primary responsibilities in his role at Cenovus Energy Inc. include integrating CR initiatives into business strategy, demonstrating CR performance to external stakeholders and managing Cenovus’s overall CR performance and policy. In 2010, Cenovus launched an extensive engagement process with stakeholders to revise its existing corporate responsibility policy, originally developed in 2003 as EnCana. This new policy consists of six specific commitment areas: Leadership, Corporate Governance and Business Practices; People; Environmental Performance; Stakeholder and Aboriginal Engagement; Community Involvement and Investment. Key changes in the policy included the reinforcement of safety throughout the policy; specific recognition of the need to work within environmental limits; inclusion of investment in new technologies and research; greater emphasis on Aboriginal engagement; and support of the principles of the Universal Declaration of Human Rights. “The people sitting at our executive table and our CEO are supportive of what we do, and committed to integrating corporate responsibility into decision making,” says Craig Stenhouse, Group Lead, Corporate Responsibility. “We have a seat at that executive table, and not many companies have that.”
« back to top

 

• Senior: Bill Galloway, Senior Vice President, Holcim (Canada) Inc.

The company: Holcim (Canada) Inc. is a national leader in the extraction of stone, sand and gravel.
The achievement:
Bill Galloway has served as Senior Vice President at Holcim (Canada) Inc., a leading aggregate company in Canada, since 2007.  Mr. Galloway has been employed in the aggregate extraction , building material and construction industry since 1993 when he started as General Manager at Boehmers. 

Over the years, Galloway has made it his personal mission to ensure that Holcim (Canada) Inc. assumes a leadership role in good corporate citizenship and sustainable environment performance.  Under his leadership, the company has won numerous awards for property enhancements, community relations, environment manage and progressive rehabilitation.

The aggregate industry has a legacy of conflict with stakeholders including community, environmental groups and regulatory agencies resulting in a lengthy, expensive and contentious approval process that creates uncertainty for all involved. In 2009, Holcim committed itself to be best in class in social and environmental practices and aligned its corporate strategy to reflect an emphasis on managing to a triple bottom line—people, planet, profit—within the business. As a result, in 2011, Holcim collaborated with Environmental Defence to take an unprecedented step towards improving industry’s approach to sustainable environmental performance and effectively engaging with community and stakeholders. Together, they formed SERA, Socially and Environmentally Responsible Aggregate, an independent not-for-profit organization that has developed draft standards setting a world-class approach for aggregate extraction. As of June 1, SERA has become an independent organization, and has established a technical advisory group that will take the draft standards, finalize them and develop an auditing process.

« back to top

 

• Team: Holcim (Canada) Inc.

The company: Holcim (Canada) Inc. is a national leader in the extraction of stone, sand and gravel.
The achievement:
The aggregate industry has a legacy of conflict with stakeholders including community, environmental groups and regulatory agencies resulting in a lengthy, expensive and contentious approval process that creates uncertainty for all involved. In 2009, Holcim committed itself to be best in class in social and environmental practices and aligned its corporate strategy to reflect an emphasis on managing to a triple bottom line—people, planet, profit—within the business. As a result, in 2011, the Holcim team collaborated with Environmental Defence to take an unprecedented step towards improving industry’s approach to sustainable environmental performance and effectively engaging with community and stakeholders. Together, they formed SERA, Socially and Environmentally Responsible Aggregate, an independent not-for-profit organization that has developed draft standards setting a world-class approach for aggregate extraction. As of June 1, SERA has become an independent organization, and has established a technical advisory group that will take the draft standards, finalize them and develop an auditing process. “At Holcim, we’re saying we’re prepared to put our sights through this SERA process and if there need to be changes, we’re prepared to make those changes because it’s the right thing to do,” says Andrea Bourrie, Director, Planning and Regulatory Affairs.

« back to top

2. Large Business: Resources: Manufacturers

• Staff: Carl Blanchet, Corporate Director of Business Development, Cascades

The company: Cascades recovers and recycles paper, plastics and other materials in order to manufacture bulk raw materials that are sold to converters manufacturing consumer goods.

The achievement: For years, the company had under-used its ecological fabrication potential, concentrating activities on a business-to-business basis, with little focus on green solutions for customers. Through a market study, Cascades recognized the opportunity to create an eco-responsible line of products for consumers. Under Carl’s leadership, the Cascades e-boutique was launched in November 2010 with two products: 100% recycled cardboard Christmas tree and children’s playhouse. The project has since expanded to outdoor furniture made of recycled plastic and other recycled and ecological products. With this new platform, Cascades is able to test and validate market penetration for products, and to innovate in the production of new products. “We’re green leaders in the industry, and our strategy is to become more innovative in green products as a whole,” says Carl Blanchet, corporate director of business development. “We want to create the most eco-responsible products not just because of the use of recycled fibre, but also because of the processes, using as few natural resources as possible.”

« back to top

 

Team: Catalyst Paper

The company: Catalyst is western North America’s largest producer of mechanical printing paper. Their customers span the globe and include retailers, publishers, commercial printers and manufacturers who use their pulp. With four facilities located in British Columbia and Arizona, Catalyst has a combined annual production capacity of approximately 1.9 million tonnes.
The achievement:
As recently as a decade ago, Catalyst’s manufacturing facilities were under-utilizing available carbon-neutral biomass fuels and had relatively high carbon footprints. They had a limited degree of product differentiation and were not able to achieve marketplace advantages based on environmental benefits inherent in the nature of their raw materials and end products. Beginning with an approximately $250 million investment in energy infrastructure in their mills, Catalyst increased their use of biomass and dramatically reduced fossil fuel consumption and carbon emissions. Other improvements cut other types of emissions, contributed to reduced toxicity and measurable improvements in local habitat conditions and set water-use intensity on an improving trend. The dedicated team built strong relationships with ENGOs and actively engaged in broader industry efforts to arrive at mutually acceptable land-use solutions designed to advance a range of sustainability-related objectives. They have also been able to better optimize and distinguish their products in the marketplace, including developing a suite of high-performing and environmentally preferred lighter basis-weight papers. “One of the things I think is remarkable is that the commitment to sustainable practices and improving corporate responsibility has not waned,” says Lyn Brown, Vice-President of Marketing and Corporate Responsibility. “I think that’s a significant proof point that corporate responsibility at our company is very much embedded in the hearts and minds and aspirations of our 1,800 people.”

« back to top

3. Large Business: Financial

Staff: Marty Janowitz, Vice President and Practice Leader, Sustainable Development, Stantec Consulting

The company: Stantec provides professional consulting services in planning, engineering, architecture, interior design, landscape architecture, surveying, environmental sciences, project management and project economics for infrastructure and facilities projects. They are recognized as a world-class leader and innovator in the delivery of sustainable solutions. Their services are provided on projects around the world through approximately 11,000 employees operating out of more than 170 locations in North America and 4 locations internationally.

The achievement: Marty is responsible for leading Stantec, which has more than 10,000 employees in approximately 130 offices across North America, to become an exemplary model of sustainability in all its facilities and operations. Marty is also leading the company’s initiatives to develop a progressive, integrated sustainability consulting practice drawing on all the firm’s professional services and capabilities. In 2009, Stantec established a Sustainable Development practice area focused on two core objectives: to build a leading sustainability consulting practice in the markets they serve and to integrate sustainability into their overall operations and everyday practices. This small team of seven full-time staff has established a sustainability steering committee and policy to drive all future projects and programs and a system to track sustainability projects. The team has completed North American carbon and environmental footprint and annual sustainability reports while boosting Stantec’s commitments to internal programs such as the Cool Commute Challenge and committing to an ISO 14001 environmental management system for all North American offices. They have been recognized as one of the 50 most socially responsible corporations in Canada, one of Canada’s greenest employers and a Cleantech 10 leader.

« back to top

 

Senior: Debbie Baxter, Chief Sustainability Officer, Loyalty One

The company: LoyaltyOne is a global provider of loyalty strategy and programs, customer analytics and relationship marketing services.

The achievement: Until 2007, CSR at LoyaltyOne consisted of one-off giving and in-kind donations to national charities. Then, a volunteer group of associates called the Living Environmentally Aware Forum (LEAF) started making small environmental changes around the office. By 2009, LEAF had inspired LoyaltyOne’s executive team to integrate a three-pillar sustainability approach into the core business and make it one fo the company’s top three strategic priorities. This led to the creation of the position of Chief Sustainability Officer. In this role Debbie is responsible for developing and maintaining a formal program of corporate sustainability at LoyaltyOne. She spearheads a range of initiatives to “green” all business operations, helping the global leader in loyalty marketing take the lead on environmental issues as well. Debbie recently led the

launch of LoyaltyOne’s most significant environmental initiative: the opening of a new customer care centre in Mississauga that features the largest solar rooftop panel project in Canada with 800 photovoltaic panels and build to double Gold Leadership in Energy and Environmental Design (LEED) standards. This 50,000 square-foot environmental landmark generates 165 kilowatts of power back to the grid, enough to power 16 average-sized homes. “Part of our success is being able to speak about sustainability with business language and to translate it into clear business objectives,” says Debbie Baxter, Chief Sustainability Officer.

« back to top

 

Team: TD Bank Group

The company: Headquartered in Toronto with more than 82,000 employees in offices around the world, the TD Bank Group offers a full range of financial products and services to more than 19 million customers worldwide. TD also ranks among the world’s leading online financial services firm, with approximately 7 million online customers.

The achievement: In three years, TD Bank Group has gone from industry laggard to North American environmental leader. In 2008, TD hired Karen Clarke-Whistler as Chief Environment Offices and over the past two years TD Environment, a small corporate environmental team, has been built with the mandate of embedding the environment into the bank’s business strategy. TD Environment has since launched a number of firsts, such as being the first North American-based carbon neutral bank, developing a green building standard, offering financing programs for small-scale renewables, promoting an open-door policy for environmental stakeholders and developing an employee engagement program. TD is a member of the Equator Principle FIs, a signatory to the Carbon Disclosure Project and the UN Principles of Responsible Investment. “We’re taking this beyond just being the right thing to do, and using the environment to promote diversity of thought throughout the company,” says Clarke-Whistler. “That allows us to look not just at risk management but using the environment as a driver of innovation.”

« back to top

 

Team: Honourable Mention: Stantec Consulting

The company: Stantec provides professional consulting services in planning, engineering, architecture, interior design, landscape architecture, surveying, environmental sciences, project management and project economics for infrastructure and facilities projects. They are recognized as a world-class leader and innovator in the delivery of sustainable solutions. Their services are provided on projects around the world through approximately 11,000 employees operating out of more than 170 locations in North America and 4 locations internationally.

The achievement: In 2009, Stantec established a Sustainable Development practice area focused on two core objectives: to build a leading sustainability consulting practice in the markets they serve and to integrate sustainability into their overall operations and everyday practices. This small team of seven full-time staff has established a sustainability steering committee and policy to drive all future projects and programs and a system to track sustainability projects. The team has completed North American carbon and environmental footprint and annual sustainability reports while boosting Stantec’s commitments to internal programs such as the Cool Commute Challenge and committing to an ISO 14001 environmental management system for all North American offices. They have been recognized as one of the 50 most socially responsible corporations in Canada, one of Canada’s greenest employers and a Cleantech 10 leader. “It’s important to us as a business to demonstrate integrity,” says Wesley Gee, Senior Sustainability Consultant. “We want to make sure we’re walking the talk as much as we can, to have our internal house in order, because it will give us credibility and help us to be recognized as leaders.”

« back to top

4. Large Business: Retail

Staff: Michel Lemay, Vice President, Communications and Corporate Affairs and Chief Brand Officer, Transat A.T. Inc.

The company: Transat is one of the largest tour operators in the world, each year bringing 3 million travelers to more than 60 destination countries. It has 18 divisions in 8 countries.

The achievement: Until 2006, Transat had a donations program but not corporate social responsibility vision, strategy or policy. Michel Lemay, Vice-President of Communications and Corporate Affairs and Chief Brand Officer, then proposed an ambitious CSR vision and program aimed at making Transat one of the most responsible mass tourism companies in the world. Five years later, the company has implemented a comprehensive CSR program. It has introduced an environmental management system internally and successfully reduced its footprint, launched a funding program for job-creating sustainable tourism projects abroad, expanded its donation program and created innovative partnerships to benefit communities in poorer countries, developed a hotel program to encourage its suppliers to adopt the best environmental and social practices, put together a program to facilitate international volunteer work by its employees and published two CSR reports. The company has also partnered with an NGO called Beyond Borders to help fight against child sex tourism.

« back to top

 

Senior: Tyler Elm, Vice President, Business Sustainability, Corporate Strategy and Business Development, Canadian Tire Corporation

The company: Since 1922, Canadian Tire has been one of Canada’s most recognized and trusted brands. The company is one of Canada’s most-shopped general retailers with 1,700 retail and gasoline outlets across the country.
The achievement:
In 2008, CSR at Canadian Tire was housed under Corporate Affairs and environmental initiatives were perceived as a cost. Under the leadership of Tyler Elm, Vice President, Business Sustainability, Corporate Strategy and Business Development, Canadian Tire Corporation transformed its approach to environmental issues. Tyler focuses on sustainability and currently leads Canadian Tire's Business Sustainability team in implementing a sustainability strategy that complements the Corporation's strategic priorities, including increasing business and environmental performance. Tyler has transformed Canadian Tire's approach to Sustainability into an innovation strategy that generates competitive advantage and bottom-line results.

Today, business sustainability is a strategic framework for innovation, growth and organizational enhancement, and perceptions have shifted to view environmental initiatives as potentially profitable. In 2010, Canadian Tire became one of the first public companies to report sustainability results quarterly in core financial documents. Metrics track the operational footprint, the socio-economic value to mitigate it and are embedded into operating plans. “It’s been very rewarding to have integrated reporting of sustainability metrics and initiatives in our core financial documents,” says Elm. “Our philosophy is to harness the engine of society that is business and tailor sustainability to the for-profit mandate. It’s a significant change from the traditional role of business and the compliance framework to use business operations and its value chain to drive economic benefits from improved environmental outcomes.”

« back to top

 

Team: Sears Canada Inc.

The company: Sears Canada Inc. offers Canadian consumers a diverse array of shopping options, with department and specialty stores, Canada’s most extensive general merchandise catalogue, a comprehensive website and a broad range of home-related services.
The achievement:
While Sears had a long history of giving back to the communities it served, until 2008, it had no formal sustainability programs, initiatives or policies. In 2008, Sears established a five-year sustainability roadmap, and by the end of 2011—two years ahead of schedule—it is expected that the Sustainability Team will have already delivered the key five year targets. These targets include a 20% carbon footprint reduction, making it easy for customers to live green by growing sales of eco products to $250 million, and nurturing a culture of sustainability among associates by establishing active green teams in all facilities and fostering sustainability literate buyers and marketers. “Our belief is that if associates aren’t engaged and participating, customers will notice,” says Dr. James Gray-Donald, Associate Vice-President and Sustainability Leader. “Over the next few years, we’ll bring even more depth to the connection between reducing our footprint, helping customers reduce their footprint and associates being intermediaries or guides for that journey.”

« back to top

5. Large Business: Information

Senior: Emechete Onuoha, Vice President Citizenship and Government Affairs, Xerox Canada Ltd

The company: For more than half a century, Xerox has been a leader in document technology and services. Xerox is now the world’s leading enterprise for business process and document management, offering global services from claims reimbursement and automated toll transactions to customer care centers and HR benefits management.

The achievement: Emechete is responsible for advancing all aspects of Xerox Canada's environmental sustainability agenda, public policy engagement, corporate philanthropy, customer experience and associated stakeholder relations. Xerox Canada’s enhanced sustainability program was established in 2008. The program launched Xerox Canada’s Sustainability Champions initiative to help build awareness and understanding of Xerox’s established record of achievement and on-going commitment to environmental sustainability. It targeted the Xerox Canada sales force with a view to developing a deeper appreciation for environmental stewardship, initially training over 300 employees across Canada and enabling them to engage in meaningful sustainability dialogue with customers and other stakeholders. As well, Xerox is committed to environmentally sustainable product innovation. The Xerox Research Centre of Canada has developed alternative materials that are less harmful to the environment than conventional materials. The company’s dry inks are non-toxic and do not generate hazardous waste. Their manufacturing operations have reduced their regulated air emission by 94% since 1991 and their cartridge-free Solid Ink laser printing technology can reduce waste associated with print consumables by up to 90%. “We’re the only company in the world in our competitive space that’s doing value-added advance materials research,” says Emechete Onuoha, Vice-President, Citizenship and Government Affairs. “If you want to get at the heart of sustainable, you have to crack the code of materials—it’s about the stuff you use to make stuff. Sustainability is really about how do you use precious resources and minimize waste in a way that enables rather than compromises success.”

« back to top

 

Team: Hewlett-Packard (Canada) Co.

The company: HP is a technology company that operates in more than 170 countries around the world. HP provides infrastructure and business offerings that span from handheld devices to some of the world’s most powerful supercomputer installations.

The achievement: Almost a decade ago, Frances Edmonds, then Health and Safety Manager at HP, recognized that end-of-life electronics posed environmental, social and legal issues that HP was not addressing. That realization resulted in the building of HP Canada’s Environment Team to not only address HP’s electronic stewardship initiatives in Canada, but also to educate and engage employees, as well as market HP’s work in sustainability to customers and partners alike. Today, Edmonds is Director of Environmental Programs at HP Canada, and the company is a sustainability leader in the IT industry, having been named one of Canada’s greenest employers for the past five consecutive years. “We’re a great believer in partnering,” says Edmonds. “The real strength is in multiplying and amplifying what you do through partners.”

« back to top

6. Medium Business

Staff: Kate Scholz, Sustainability Coordinator, Hemlock Printers Ltd.

The company: Operating out of Burnaby, BC for the past 40 years, Hemlock Printers Ltd. is one of the largest commercial printers in the Pacific Northwest.

The achievement: Kate has taken many steps to analyze Hemlocks environmental performance and implement changes to reduce their environmental footprint. Kate leads Hemlock confidently into the future on issues of sustainability and environmental accountability. In 2004, Hemlock formed a sustainability committee to focus on improving environmental performance and developing internal sustainable practices. Today, Hemlock actively promotes the use of FSC certified papers, uses low VOC vegetable-based inks and complies with all environmental laws. Other initiatives include comprehensive and transparent environmental tracking and annual reporting to Greenhouse Gas Protocol, with operational carbon neutrality in 2008-2010; procurement and installation of an industry-leading press greywater filtration system which reduced additive and water consumption and wastewater by 65%; biodiesel truck conversion; indoor bike parking and more. In 2009, the company launched the Zero product lifecycle calculator to support client carbon neutral printing statement accuracy. The company has been recognized for its actions by being named Most Environmentally Progressive Printer in Canada for the past five consecutive years. “It was quite the undertaking to develop the Zero product lifecycle calculator,” says Richard Kouwenhoven, Vice President of Client Services. “But we developed something very thorough that incorporates the lifecycle of the product, and so far we’ve produced about 350 unique printing projects on the Zero program.”

« back to top

 

Senior: Tom Heintzman, Co-Founder and President, Bullfrog Power

The company: Canada’s 100% green energy provider

The achievement: Tom Heintzman, co-founder of Bullfrog Power, launched the company with a vision of a future 100% powered by renewable energy. Through Bullfrog, he gives Canadians a product choice to help achieve that vision, and by making the choice for green energy with Bullfrog, Canadians reduce their emissions footprint, support the development of new renewable generation in Canada, and ultimately help take action on climate change and air pollution, creating a cleaner, healthier world. Bullfrog has helped reshape the energy marketplace in Canada, by creating a market mechanism that enables homes and businesses to advance the development of green energy. “The company’s vision is of 100% renewable energy system in Canada, not just electricity but natural gas and transportation fuels,” says Heintzman. “It’s achievable. It’s going to take a while to achieve, but it’s doable. That’s my dream: a non-emitting future, and while I don’t think I’ll see it in my lifetime, I think we can make a lot of progress towards that vision so that hopefully our kids will live in a world where we really have a renewable and sustainable energy system.”

« back to top

 

Team: Steam Whistle Brewing

The company: A Toronto-based brewery producing a premium pilsner lager.
The achievement:
Although Steam Whistle had been operating as a sustainable-minded organization since it opened in 2000, it wasn’t until 2007—when the company was named one of only 21 Green Buildings in Toronto by the Clean Air partnership to be profiled in that year’s green building-focused Doors Open Architectural Festival—that the company began to both communicate and accelerate its green efforts. The company’s newly formed Environmental Committee set the goal of striving to be a model green manufacturer, crafting their all-natural Pilsner while minimizing the company’s environmental footprint. Since then, major initiatives led by the team have included the installation of water- and energy-efficient equipment and lighting that has reduced steam usage by 32%, electricity usage by 22% and water consumption in the brewhouse by two-thirds. As well, in excess of 94% of bi-products from operations are diverted from landfill through re-use, recycling or composting. The company is also engaged in the use of alternative energies, environmental leadership and education and support for the environmental community. “For staff, being able to be part of something where you not only discuss the ideas but execute them too, that really encourages staff to see their part in the overall change,” says Dana Kaluzny, Director of Retail and Events.

« back to top

 

Team: Honourable Mention: Sheraton Centre Toronto Hotel

The company: The downtown Toronto Sheraton Centre Hotel
The achievement:
In 2008, the Toronto Sheraton Centre Hotel became Green Key certified, and over the past three years has made a number of “nuts and bolts” changes including reducing use of CFL lightbulbs, installing low-flow faucets and toilets and other similar changes. In December 2010, the hotel became the first hotel in Ontario install and promote their electric vehicle charging stations. They are participants in the Clean the World program, which collects used soaps and amenities, and cleans and recycles them for distribution in needy communities around the world. As well, the hotel participates in the chain’s Make a Green Choice program, which incents guests to decline housekeeping and new room amenities with loyalty point bonuses.

« back to top

7. Small Business

Staff: Jennifer Williams, CEO, La Siembra Co-operative

The company: Since 1999, La Siembra Co-operative has offered Camino branded fair trade and organic products.

The achievement: As CEO, Jennifer employs innovation and research, and always aims to achieve first mover status in the categories of products La Siembra works with. Prior to 2009, the majority of the transformation to a finished product occurred in North America or Europe. In 2009, La Siembra launched a business plan that incorporated a purchasing strategy and goals to enable direct purchasing and value-add transformation by partner co-operatives. For example, in Peru, where whole brown sugar is now transformed and packaged, income for rural farm families has increased by 483% and there has been an over 400% increase in hectars used to harvest organic can sugar. As well, transformation centres have been developed that create rural employment—and alcoholism in the region has reduced as sugar cane is use to make sugar rather than rum. “In the early years of our business, we were able to support well-being in rural communities through paying fair trade prices and premiums,” says CEO Jennifer Williams. “Over time, as these communities developed their economies, they began to seek greater opportunities to increase social development in their communities. By supporting value add processing in rural communities through our partner co-operatives, we get closer every day to our vision of a world where people collaboratively build vibrant local and global communities, fostering diverse and sustainable economies through equitable trade and environmental stewardship.”

« back to top

 

Senior: Jim Harris, Author, Management Consultant, Speaker - Strategic Advantage

The company: Strategic Advantage is the management consultancy of Jim Harris. Harris has 20 years of experience as a professional speaker and consultant on change and leadership.
The achievement:
Jim Harris has been a tireless campaigner for corporate social responsibility and societal change, working in politics, media, corporations, not for profits, social media and communications. In 2003, Harris was elected as the leader of the Green Party of Canada on a platform of running a candidate in every riding, which the party did in 2004, winning more votes in that single election than had been won by the party in its entire 21-year history prior to that vote. In 2008, Harris retired from active politics and began focusing on the corporate sector. His personal missions has been to bring about change within society and has included promoting the growth of cleantech investing; serving as an evangelist for how going green is profitable by writing for numerous publications including National Post, Backbone Magazine, Corporate Knights and others. “Ideally, we need to have all human activity become sustainable,” says Harris. “If you look at North American levels of per capita consumption, if everyone in the world lived at the level of material intensity we’re living at, we’d need another 3 or 4 planets. It’s just clearly not possible. We need to become sustainable, and in a bit of a hurry too.”

« back to top

 

Senior: Honourable Mention: FROGBOX Inc.

The company: Doug Burgoyne, Founder and President, created FROGBOX Inc. to fill a need for a convenient, cost-effective and environmentally-friendly alternative to using cardboard boxes for moving. FROGBOX provides eco-friendly reusable moving boxes and other moving supplies. The company has 21 locations, including 4 in the United States.
The achievement:
Since its launch in June 2008, the company estimates it has saved 150,000 cardboard boxes. It also donates 1% of its gross revenues to frog habitat restoration.

« back to top

 

Team: Lanefab Design/Build

The company: A home design and custom building company focused on lane housing—small secondary residences or studios typically located at the rear of an existing home and often replacing an existing garage or parking area.
The achievement:
Lanefab Design/Build is working in partnership with the City of Vancouver to transform some of the city’s most under-utilized spaces by developing highly energy efficient laneway houses. In May 2010 the company completed the city’s first laneway house and subsequently won an Eco/Green award from Western Living magazine. Lanefab’s homes are among the most energy efficient homes in Vancouver and make use of new sustainable construction technologies. Laneway houses allow more people to live within the city’s limits and thus walk or cycle to work and recreation, reducing the need for cars and lessening the pressure to expand suburban development. Lanefab’s team has worked extensively with city planners, local NGOs, inspectors and manufacturers to adapt the city’s rules such that use of these green technologies can be adopted by other homeowners and builders throughout the city. “We’ve put a lot of effort into getting the green technologies approved,” says company principal and LEED-accredited designer Bryn Davidson . “We come at it with the goal of having a positive impact, and that’s why we’re willing to put effort, sweat, money and frustration into trying to update these policies to make it easier for everybody to build this way.”

« back to top

8. Industry Association

* Team: The Greater Toronto CivicAction Alliance: Greening Greater Toronto program

 

The company: CivicAction is a coalition of civic leaders who develop and launch solutions to pressing social and economic challenges in the Toronto region. Their Greening Greater Toronto program brings together more than 200 partners from corporations, industry, government and the non-profit sector, and  supports the vision of a region that flourishes economically, socially and environmentally through environmental action and innovation by its leaders and diverse communities.

The achievement: In 2008, Toronto office buildings accounted for nearly one-third of the region’s carbon emissions and consumed 37% of electricity and 17% of natural gas. Greening Greater Toronto launched an innovative office building energy challenge called the Race to Reduce to encourage landlords and tenants to publicly commit to collaborate on energy savings. Today, the team has achieved great success with 101 major landlords—including Brookfield Office Properties and Oxford Properties—and tenants who are registered with the program, accounting for 87 buildings and 47 million square feet of office space. Achieving the 10% collective energy reduction goal will be equivalent to taking 19,900 cars off the road and will save participants over $19 million in energy costs over the term of the challenge and annual savings of $9.5 million in perpetuity. Other countries, including Italy, Brazil and Australia, are now looking at the Race to Reduce program as inspiration for similar initiatives. “In most cases, landlords pay the energy bills—the tenants do not—so tenants were not fully aware of the issues such as rising energy costs and the need to cut back on consumption,” says Julia Deans, CEO. “Because of this program, tenants are now more aware that energy efficiency is a factor that they can be a part of improving.”

 « back to top

9. ECR Outstanding Achievement Award

The ECR’s most prestigious prize, the Outstanding Achievement Award, recognizes  the late Ray Anderson, CEO of Interface, Inc. Ray was a successful business leader who experienced a mid-career epiphany leading him to dedicate himself to Mission Zero—his company’s promise to eliminate any negative impact it may have on the environment by the year 2020. By the time of his death, Ray had brought his company more than halfway towards its goal, reducing greenhouse gas emissions by 35 percent, fossil fuel consumption by 60 percent (favouring renewable forms of energy), waste to landfill by 82 percent, and water use by 82 percent. And he proved that being good to the environment could also be good for the bottom line: during the same period, Interface avoided over $450 milllion in costs, increased sales by 63 percent and more than doubled their earnings.

 

Along the way, Ray became a role model, inspiration and mentor to many, with accolades and accomplishments too numerous to mention. He was a sought after speaker and advisor on eco-issues, and tireless in his efforts to demonstrate that sustainable business practices made environmental and economic sense. As Ray himself put it: “If we’re successful, we’ll spend the rest of our days harvesting yester-year’s carpets and other petrochemically derived products, and recycling them into new materials; and converting sunlight into energy; with zero scrap going to the landfill and zero emissions into the ecosystem. And we’ll be doing well…very well…by doing good. That’s the vision.”

 

The ECR Awards are pleased to honour Ray Anderson, and his inspiring vision of doing well by doing good.

 

For more details on how to apply, go to http://greenlivingenterprises.ca/ecr-awards.