City of Toronto

The Challenge

The City of Toronto came to Green Living with a desire to communicate to Torontonians its commitment, via innovative programs and more than $8 billion in investments, to “transforming Toronto into one of the greenest cities in the world.” The city also wanted to engage all residents and reward those doing their part to help realize that goal.


The Plan

Green Living partnered with the city to develop, design, brand and manage the Green Toronto Awards to recognize environmental excellence among Toronto’s youth, community groups, companies and non-profit organizations. The ceremony is held during the Green Living Show, leveraging the show’s facilities and attendees, and winners each receive a prestigious Green Toronto Award and a $5,000 donation to the charity of his or her choice. Green Living also designs and executes a 12-page program, invitations, posters, direct-mail pieces and eblasts. Green Living and the City of Toronto also created the Live Green Toronto Membership Card, which rewards shoppers who support green-committed retailers and service providers in the city. Members receive special offers and discounts by showing their cards at participating businesses.


The Results

The Green Toronto Awards are now in their seventh year, with more than $200,000 in donation funds provided to winners. The City of Toronto Environment Office reports that the Live Green Toronto Membership Card is recognized by nearly 200 partner companies and has thousands of members.