The Challenge

YUP Inc., a Canadian-based eco-innovation company that incubates and supports eco-products, services, technologies, homes and communities, was still in development when it approached the Green Living team. YUP’s founders were eager to partner with Green Living to leverage our expertise in the field of sustainability to build and promote their brand. YUP also required a venue with maximum exposure and media coverage in which to launch its brand and product line.

The Plan

Green Living’s strategy and creative team completely rebranded YUP, developing the logo, tagline and collateral. We then built YUP’s marketing strategy, including a public-relations campaign, media blitz and prestigious launch at the Green Living Show in a 1,000-square-foot exhibitor space.

The Result

YUP not only benefited from thousands of media impressions, but also had an opportunity to introduce its brand and product line to thousands of consumers over three days, and to discuss its business with Premier Dalton McGuinty, who visited the show. In addition to representing innovative products and ideas, YUP has successfully branched into housing and education.