Clean Water Foundation’s I Don’t Flush Campaign
Working with the Clean Water Foundation and the Ontario Clean Water Agency, we created a public service announcement to inform the public on what can and cannot be flushed down the toilet. The campaign led to a flush of fantastic ideas including a pledge taken by well-known Canadians to not throw their unwanted medication down the toilet. With printed postcards, animated TV spots (that were also screened in theatres and online), radio ads and social media content, Green Living produced an informative, yet cheeky and fun approach to a significant environmental concern: protecting our Great Lakes and water treatment plants. We think it’s definitely number 1!
of pharmaceuticals have been diverted from improper disposal in 2013
increase in pharmaceutical take-back to pharmacies across Ontario during the campaign
Audio ProductionArt and Creative DirectionContent Co-DevelopmentMarketing Communications DesignMedia BuyingMotion DesignProgram Co-ProductionProject ManagementStrategy & Planning