Organic Council of Ontario

The Organic Council of Ontario (OCO) has many participating member-clients (food processors, retailers and farmers, etc.), and because of this, connecting consumers with this broad range of members and their products proved difficult.

To support their mandate of promoting consumption of Ontario organics, we created, executed, managed and promoted an 800-square-foot OCO pavilion at the Green Living Show. We also created a 20-page booklet titled, Your Guide to Local & Organic Food, for distribution at schools, festivals and other events.

OCO reported their presence at the Show was a huge success. The printed materials gave the council a stronger, branded identity, and it required fewer person hours to communicate its messages.