Samsung’s Passion for e-Recycling School Challenge

    We created an e-waste campaign for Samsung to encourage consumer recycling of electronics in exchange for free admission to the Green Living Show. In addition, we developed an education module for students and teachers with an opportunity to win a $10,000 technology grant for their school. The campaign was further supported by events at select Sears and RBC locations, extensive promotion to both traditional and green media, outreach through municipal sustainability offices, and to youth and teachers through school boards and eco mentor programs.

    It was an enormous success and Samsung expanded the program internationally, making it available in five languages.

    300%

    increase of teacher and student participation

    48,600

    individual participants

    488,000+

    lbs of e-waste recycled

    130

    schools involved

    Services Provided

    Art and Creative Direction
    Content Development
    Marketing Communications Design
    Media Buying
    Program Production
    Project Management
    Strategy & Planning
    Website Design & Development

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