Scotiabank - home renovations
     

    Scotiabank’s EcoLiving Program

    Reducing your footprint, growing your savings

    Our team developed EcoLiving, a multi-channel program including a website, an award event and a custom published magazine that would not only advise consumers as to how they could save resources and energy by upgrading appliances, fixtures and insulation, but demonstrated how they could save money on those upgrades by taking advantage of provincial and federal rebates.

    The Scotiabank EcoLiving program realized significant earned media attention and Scotiabank won both the Green 30 Award and the Excellence in Corporate Responsibility Award.

    Scotiabank EcoLiving issue 1 magazine cover
    1 million

    Canadians reached per issue

    $73 million

    in earned media
    (more than 180 stories)

    650%

    increase in web traffic over the course of 3+ years

    29,000

    qualified business leads

    Services Provided

    Strategy & Planning
    Art & Creative Direction
    Custom Publishing
    Content Development
    Editorial Design
    Marketing Communications Design
    Program Production
    Project Management