The Home Depot

The Home Depot Eco Options Magazine

The Home Depot challenged Green Living to drive sales of eco-friendly products and services and to effectively communicate this aspect of their Corporate Social Responsibility program to consumers.

We conceptualized, designed and launched the bi-annual Eco Options Magazine, an Eco Options calendar including coupons to further develop the brand, and the Eco Options Renovation Contest, a national competition for homeowners.

This project resulted in an impressive increase in Eco Options product sales and Eco Options Magazine became Canada’s largest circulated custom publication, with a reach of more than one million consumers.

Boosted brand awareness &
recognition through consistent campaigning

1+ Million

consumers reached

Services Provided

Art & Creative Direction
Custom Publishing
Content Development
Editorial design
Marketing Communications Design
Program Production
Project Management
Strategy & Planning