The Ontario Tire Stewardship Student Design Challenge

    Ontario Tire Stewardship (OTS) is a province-wide scrap tire solution that diverts used tires away from burning and land filling, and turns them into new recycled products.

    To help stimulate the recycled Ontario rubber industry, we created a Student Design Challenge, attracting post-secondary design students from across the province. The mission: to ignite creativity and innovation in sustainability while showcasing the aesthetics, functionality and high performance of these tire-derived products to the next generation of up-and-coming design leaders.

    Two challenges were offered: one in landscape design to redesign a high profile Toronto location, and another in industrial design to design a new product using recycled rubber. Students could enter one or both challenges and the winning concepts received an investment towards manufacture and influenced real construction while maximizing the principles of sustainable design.

    Over the past four years, we’ve worked with winning teams to transform the outdoor landscapes of Evergreen Brickworks, the Central YMCA and Artscape Youngplace in the West Queen West neighbourhood.

    www.rethinktires.ca/designchallenge

    31

    participating students

    $12,000

    in grants awarded

    16

    entries

    $15,000

    towards bringing the industrial
    design to manufacture

    Services Provided

    Art and Creative Direction
    Content Development
    Event Production & Management
    Planning & Strategy
    Program Production
    Project Management
    Marketing Communications Design

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