Toronto Hydro - calculating
     

    Toronto Hydro

    Helping a major utility reach its energy-efficiency targets

    Since 2008, we’ve been creating education and communications programs for Toronto Hydro to help show Torontonians how to conserve energy and save money on electricity bills. The Green Living Enterprises team developed and designed several dynamic and informative creative assets, from bill inserts to billboards promoting programs such as “Refrigerator Roundup,” “Keep Cool,” “Take a Load Off” and “Beat the Peak.”

    Using giveaway incentives, traditional advertising, social media campaigns, and city-wide activations, we have signed up hundreds of thousands of Toronto Hydro customers to e-bills and distributed more than 10,000 energy-saving power strips. We collaborated with partners such as Grand and Toy, Cineplex, Tide, G Adventures and Nissan to provide outstanding incentives. Best of all, we’ve helped Toronto households conserve electricity and Toronto Hydro reach its energy-efficiency targets.

    Toronot Hydro Grand & Toy Buckslip Toronto Hydro - streetcar ad Toronot Hydro G Adventures postcard Toronot Hydro Win Free Hydro online
    20+

    prizing partnerships

    $100,000+

    value of prize offers used to incent Torontonians to conserve electricity

    125 million+

    media impressions generated

    200,000+

    number of e-bill signups since 2013

    Services Provided

    Strategy & Planning
    Art & Creative Direction
    Marketing Communications Design
    Media Buying
    Program Production
    Project Management
    Social Media Marketing